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Be
A Sponsor Of CITA! “After thirty years of business, I have never
received more response from my publicity dollars” (retired owner of Atlantic Motel and
Restaurant speaking of CITA) Fact Sheet on Christian Radio
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A radio message heard daily is virtually
memorized by the end of thirty days. -
The BBM states radio reaches 92.9% of the
12+ populations with the average person listening 22 hours per week. -
Gospel Music has a 13.5% increase. Billboard
reports an overall decline in the music industry sales except Christian
music. -
Gospel Music is rising in popularity, sales
increased 80% over the past decade (RIAA) -
Our listeners thank our business sponsors
for helping deliver family values. -
Christian contemporary listeners have moderate
incomes, with 57% living in households with incomes over $50,000 a year.
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65% of the listeners are females over
18. Women make most household purchases. Women aged 35-49, constitute the
largest group of listeners. -
Our listeners are 51% more likely to have children.
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40% listen almost exclusively to
Christian radio. -
CHRI of Ottawa discovered 64% of their listeners
would go out of their way to purchase from a CHRI sponsor. -
Nearly half of all US adults (46%) listen to a
Christian radio station at least once in a month. One out of sixteen listens
on a daily basis. (The Barna Group)
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